Social media is a prime opportunity to efficiently and effectively message the importance of regular, comprehensive eye exams and the optometric services you furnish. Learn the do’s and don’t’s of social media.

CMS finalized changes to the 2019 MIPS performance year that affect participating doctors of optometry. Here’s what you need to know to avoid a performance penalty.

The AOA is taking the next steps to ensure the profession’s educators and leaders work together to advance and standardize optometric education opportunities.

Poor hand hygiene is among the top risk factors for microbial contamination of contact lenses, emphasizing the importance of enhanced patient education.

The AOA is monitoring the outcome of 21 citations filed against a national chain of optical stores levied in 2018 by the California State Board of Optometry.

What does it take to start a winning neuro-optometric practice? Three doctors of optometry call the plays.

Doctors of optometry are key to the proper examination and diagnosis of vision impairments, leading to prescribed treatment prior to outcomes. AOA will participate in a Facebook Live Event on Feb. 22 with National Eye Institute.

One in 3 U.S. adults are hypertensive but nearly half do nothing to control it. What do hypertension guidelines say and how does optometry manage patients at critical values?

AOA is celebrating Valentine’s by sharing relationship advice from optometry duos! Read their tips on how to achieve healthy work-life balance.

Over 200 members attended the AOA Volunteer Meeting in St. Louis, Feb. 1-2.